Tracking tools have become an indispensable asset for affiliates looking to optimize their campaigns, increase earnings, and navigate the complexities of modern marketing. In this guide, we’ll explore why tracking is essential for iGaming affiliates and review the top tracking tools available in 2025.
Here’s why you need to track your efforts as an iGaming affiliate
If you’re an iGaming affiliate, tracking tools aren’t just optional—they’re critical to your success. Below are five reasons why tracking your efforts is more important than ever:
1. Optimize campaign ROI
The cornerstone of any successful affiliate business is understanding which campaigns are driving the most revenue. Tracking tools help you identify top-performing campaigns, allowing you to focus on what works and eliminate what doesn’t. With precise data on click-through rates, conversions, and revenue streams, you can refine your strategies to maximize ROI.
2. Gain insight into player behaviour
To convert leads into paying players, you must first understand their journey. Tracking tools provide deep insights into user behavior—where they come from, how they interact with your content, and what motivates their actions. Armed with this knowledge, you can create targeted campaigns that resonate with your audience and improve conversion rates.
3. Combat affiliate fraud
Fraudulent activities such as click spamming, cookie stuffing, and bot traffic can drain your resources and tarnish your reputation. Advanced tracking platforms come equipped with fraud detection algorithms that identify and block suspicious traffic sources in real-time, ensuring your campaigns run smoothly and ethically.
4. Streamline multi-network campaigns
Managing campaigns across multiple affiliate networks can quickly become overwhelming. Tracking tools consolidate all your data into a single platform, giving you a comprehensive view of your performance and enabling you to manage everything from one place. This saves time and reduces the risk of errors.
5. Adapt to a cookieless future
With third-party cookies being phased out due to privacy regulations, traditional tracking methods are losing reliability. Modern tools offer cookieless alternatives like server-side tracking and fingerprinting to ensure accurate attribution, even in a privacy-first environment.
Which affiliate tracking tools should you consider as an iGaming Affiliate?
To succeed in 2025, you need tools that cater to your specific needs, are easy to use, and provide accurate information. Below is a curated list of the top tracking platforms that can help you boost your affiliate efforts:
1. Voonix: Advanced iGaming Affiliate Stats Aggregator
Voonix is a powerful stats tracker for affiliates, providing a clear earnings overview across all accounts. With Voonix, affiliates can track data from brands, accounts, and campaigns, and customize dashboard by grouping data into geo and sources. With detailed stats and comparison reports, Voonix enables affiliates to make smarter, data-driven decisions to grow their business.
Key Features of Voonix:
- Easy to add advertisers
- Bulk data import on a large scale
- Advanced granular reports and campaign analysis
- Data visualisation and forecasting
- Smooth integration with a premium level of support
Voonix’s advanced interface, enhanced statistics, expanded API, and powerful automation capabilities make it the ideal choice for affiliates seeking actionable insights and effortless management of their operations.
2. StatsDrone: Affiliate Program Stats Tracker
StatsDrone is a tool that helps affiliates automatically track sales, commissions, and stats in one place, making it easier to manage performance.
Key features of StatsDrone:
- Add tags to break down revenue
- Smooth data export to Tableau, Power BI, or Looker Studio
- Bulk upload credentials / APIs
StatsDrone’s focus on convenient pricing options and usability makes it a reliable choice for both new and experienced affiliates.
3. Routy: iGaming Affiliate BI Platform
Routy is a powerful business intelligence platform designed to help iGaming affiliates significantly enhance their profitability. It offers affiliates complete visibility into the entire conversion funnel, enabling users to monitor page views, clicks, registrations, deposits, and revenue.
Key features of Routy:
- Link tracking and revenue data
- Great data visualisation
- Easy setup
Routy’s detailed analytics empower affiliates to optimize their campaigns with precision and confidence.
4. Post Affiliate Pro: Affiliate Tracking Software
Post Affiliate Pro is a versatile platform that caters to a wide range of industries, including iGaming. It offers advanced features that allow affiliates to manage campaigns with ease.
Key features of Post Affiliate Pro:
- Affiliate recruitment and management tools
- Fraud prevention features to ensure campaign integrity
- Detailed analytics for performance monitoring
Post Affiliate Pro’s scalability makes it a great option for affiliates looking to grow their business.
5. Voluum: Campaign Tracker
Voluum is a post-back system that caters to affiliates across industries. Known for its speed and reliability, Voluum delivers real-time insights to help you stay ahead of the competition.
Key features of Voluum:
- Advanced analytics with detailed segmentation
- AI-powered optimization tools
- Cross-platform tracking, including mobile and desktop
- Fraud detection to protect campaign integrity
Voluum ensures affiliates can monitor and optimize their campaigns with efficiency.
6. Affise: Performance Marketing & Mobile Attribution Platform
Affise is a performance marketing platform that empowers affiliates and advertisers to collaborate seamlessly. Its robust tracking features make it a strong contender in the iGaming space.
- Key Features of Affise:
- Cookieless tracking for future-proof campaigns.
- Multi-currency support for global affiliates.
- Customizable dashboards for tailored insights.
- Built-in fraud detection to safeguard revenue.
Affise’s combination of flexibility and advanced tracking capabilities makes it a favorite among affiliates seeking versatility.
7. AnyTrack: Ad Tracking & Attribution
AnyTrack bridges the gap between marketing data and actionable insights. It’s a lightweight yet powerful solution for affiliates who want to simplify their tracking efforts.
- Key Features of AnyTrack:
- Seamless integration with Google Analytics and ad platforms.
- Real-time conversion tracking.
- Cross-device and cross-platform attribution.
- Automated reporting for streamlined workflows.
AnyTrack’s focus on integration and automation makes it ideal for affiliates looking to connect the dots between their campaigns and results.
Conclusion: select affiliate tracking tools that work best for you
By leveraging advanced platforms like Voonix, Routy, StatsDrone, and others, affiliates can gain deep insights into their performance, optimize campaigns for maximum profitability, and stay ahead in a competitive market. Choose the solution that best aligns with your goals, and you’ll be well on your way to achieving sustained success in the iGaming affiliate industry. As 2025 unfolds, staying informed and equipped with the best affiliate tools will ensure your efforts pay off in the long run.