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The critical role of click-to-conversion data in iGaming affiliate marketing

The critical role of click-to-conversion data in iGaming affiliate marketing

by pmg | Dec 12, 2024 | BI & Data Analytics

Understanding your metrics can mean the difference between a thriving campaign and one that burns through your budget. Among the many performance indicators you track, click-to-conversion data stands out as one of the most actionable and powerful. This post dives into...
6 strategies to scale affiliate campaigns in the iGaming industry

6 strategies to scale affiliate campaigns in the iGaming industry

by pmg | Dec 9, 2024 | BI & Data Analytics, iGaming Affiliate

Scaling profitable affiliate campaigns is the holy grail for anyone in the iGaming space. We’ve seen countless affiliates start small and grow their operations into cash-flowing machines. The key isn’t just running campaigns—it’s knowing when and how to double down on...
Optimise your iGaming affiliate marketing strategy with data-driven tools

Optimise your iGaming affiliate marketing strategy with data-driven tools

by pmg | Dec 2, 2024 | Affiliate Tools

Marketing with no data is like sailing in the middle of the open ocean without a map or compass. If you don’t have intel, how can your iGaming affiliate campaigns succeed? You still have a chance to do well, but why take the risk? You’re an iGaming...
Using A/B Testing to Optimise Your iGaming Affiliate Landing Pages

Using A/B Testing to Optimise Your iGaming Affiliate Landing Pages

by pmg | Jul 30, 2024 | BI & Data Analytics

Websites typically convert at a rate of 2.35%, according to WordStream, but that’s just the baseline. The top 25% hit 5.31%, while the top 10% (or the elite if you prefer) go above and beyond, boasting conversion rates of over 11.45%. This tells us that...
Livestreaming & Influencer Marketing: Engaging Players in the Streaming Age

Livestreaming & Influencer Marketing: Engaging Players in the Streaming Age

by pmg | Jun 4, 2024 | Marketing

If one thing has stood the test of time in any marketing niche, including iGaming, it’s word-of-mouth. It’s a classic and reliable play in the marketing playbook, as it stems from two vital components: trust and reputation. Ask yourself this, have you ever...
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