Knowing what’s happening in the iGaming market comes not only as an added advantage with regards to being an affiliate but also a necessity.
As we move into 2024, the world of iGaming is going through a seismic shift, particularly in Europe. From new licensing rules in Denmark to AI stepping more and more into sports betting, the ingredients are already there to create opportunities for affiliates to grow and thrive.
Here, we encapsulate eight of the most compelling news items of the last few months to bring you up to speed with events and enable you to get ahead of things before making your move when opportunity knocks.
#1 New Era for Danish iGaming
As far as Denmark’s new licensing stipulations go, all game suppliers will need to have a license by January 1, 2025. Applications open on September 1 with the Danish Gambling Authority. Licenses will last for five years. To apply, suppliers must pay an application fee of DKK 62,040 ($8,315.73 approx.) and then a further DKK 41,360 ($5,543.63 approx.) to maintain the license per year.
Why does this benefit affiliates?
It delivers a more regulated, safer, and more transparent market. This, in turn, will provide more confidence for players regarding iGaming in Denmark. As an affiliate, you can leverage this reform to increase your conversion rates.
Source: Danish Gambling Authority
#2 New e-ID law
A new digital ID and wallet have been recently accepted by the European Parliament. It will make identification easier for various online services throughout the EU.
Why does this benefit affiliates?
The Digital Identity Regulation will represent a game-changing development for the iGaming Industry. Players’ sign-ups, for example, could well become faster than ever. This can lead to an increase in conversion rates for affiliates and an improved experience on the player side.
Source: European Commission
#3 SSTrader’s AI predictor
SSTrader has brought innovation to iGaming through the first-ever AI Sports Betting App. It will be predicting the outcomes of European football games to provide real-time game analysis and predictions.
Why does this benefit affiliates?
This AI predictor can work as a really good mechanism for affiliates to have better engagement with their audience and attract new players.
Source: SSTrader
#4 Spain’s market growth
Q1 2024 marks relative growth of 15.1% for Spain’s iGaming market, compared to the same quarter last year. Some of the major drivers are increased player activity, sports betting, and casino game activities.
Why does this benefit affiliates?
The growing prominence of Spain in iGaming provides an opportunity for affiliates to focus on one of the biggest European markets.
Source: Directorate General for the Regulation of Gambling (DGOJ)
#5 Blask Launches AI-Powered Analytics Tool
Blask has launched a brand-new AI-powered market analytics tool at iGaming, providing market share analysis and competitor benchmarking, while giving valuable insights.
Why does this benefit affiliates?
Data is very essential, and with this information that the AI tool will provide, affiliates can use it to optimize their strategies in reaching the target audience for optimal ROI.
Source: Blask
#6 Key iGaming Trends from UK
A new UKGC survey discovered that lotteries are the country’s favorite form of gambling. Interestingly, 71% of the people interviewed prefer to place their bets online. The same survey showed that young players want to play for fun and to socialize, while older players do it mostly for profit.
Why does this benefit affiliates?
Affiliates can use this survey data to help set target audiences and also align their promotions accordingly.
Source: UK Gambling Commission
#7 Soft2Bet’s innovation fund
For iGaming entrepreneurs, a new opportunity has just opened, hence the official launch of Soft2Bet Invest. The idea behind Soft2Bet Invest is financing and business boosting of prospective companies dealing in iGaming markets and casual gaming.
Why does this benefit affiliates?
Got any good ideas? If not, you could view this as an opportunity to team up with, or promote creative startups that happen to receive funding from Soft2Bet.
Source: Soft2Bet
#8 Montenegro’s Gambling Revenue Soars
An exciting example of how regulation can support growth comes from Montenegro’s gambling market. Strong growth in Q1 2024 revenue surged 58.5 percent on the previous year. These changes covered online betting, moved this area to a sound regulatory footing, and opened up new revenue streams.
Why does this benefit affiliates?
A well-formulated regulative regime can make Montenegro a safe space for iGaming operators, wherein one would foresee the opening of possibilities to affiliate licensed operators.