OneTwenty is a global leader at the convergence of sports, media, and betting. As a fully owned and operated sports and gaming media publisher, OneTwenty thrives on profitability through betting and gaming affiliations. Their mission is to connect betting customers with the right partners for long-term success, operating with a compliance-first approach to ensure integrity and adherence to regulations.
Challenges Before Voonix
Prior to implementing Voonix, OneTwenty faced several operational hurdles:
- Tracking Performance: Difficulty in tracking key metrics and financials effectively.
- High Maintenance Costs: In-house data processing systems were costly and required extensive upkeep.
- Inefficiencies: Manual reporting processes hindered the team’s ability to focus on strategic tasks.
Why did OneTwenty choose Voonix?
OneTwenty chose Voonix for its robust capabilities designed to address their specific needs:
- Extensive Integration: The ability to seamlessly integrate with a wide range of platforms.
- User-Friendly Interface: An intuitive interface requiring no technical expertise.
Initial Goals:
- Track Organic Product Performance: Monitor products without paid advertising.
- Optimize Campaign Performance: Enhance the effectiveness of marketing campaigns.
- Automate Reports: OneTwenty reduced time spent on manual reporting.
Results with Voonix
Impact on Efficiency
- Consolidation of Endpoints: Streamlined data from multiple sources into one platform.
- Streamlined Workflow: OneTwenty’s focus shifted from manual reporting to strategic initiatives.
- Enhanced Decision-Making: Improved accuracy and automation in data tracking led to better decisions.
Key Outcomes
- Improved Campaign Performance: Optimized campaigns based on accurate data insights.
- Cost Savings: Reduced maintenance costs by eliminating high-cost in-house systems.
- Increased Productivity: Freed up team resources to focus on growth and strategy.
“We highly recommend Voonix to other businesses looking to enhance their data-driven decision-making and campaign performance. The platform’s comprehensive features and ease of use make it a valuable asset for any data team.”
OneTwenty
Conclusion
Integrating Voonix revolutionized OneTwenty’s data management approach, significantly boosting efficiency and enabling a stronger focus on strategic growth. This case study exemplifies how leveraging the right stats collector can drive substantial improvements in performance and profitability.
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