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Best practices for tracking multi-channel campaigns as a casino affiliate

Best practices for tracking multi-channel campaigns as a casino affiliate

by pmg | Mar 14, 2025 | BI & Data Analytics

Running profitable casino affiliate campaigns requires leveraging multiple traffic sources – SEO, PPC, social media, email marketing, and more. However, tracking and analyzing these channels effectively is key to maximizing conversions and optimizing ROI. Below...
The critical role of click-to-conversion data in iGaming affiliate marketing

The critical role of click-to-conversion data in iGaming affiliate marketing

by pmg | Dec 12, 2024 | BI & Data Analytics

Understanding your metrics can mean the difference between a thriving campaign and one that burns through your budget. Among the many performance indicators you track, click-to-conversion data stands out as one of the most actionable and powerful. This post dives into...
6 strategies to scale affiliate campaigns in the iGaming industry

6 strategies to scale affiliate campaigns in the iGaming industry

by pmg | Dec 9, 2024 | BI & Data Analytics, iGaming Affiliate

Scaling profitable affiliate campaigns is the holy grail for anyone in the iGaming space. We’ve seen countless affiliates start small and grow their operations into cash-flowing machines. The key isn’t just running campaigns—it’s knowing when and how to double down on...
Using A/B Testing to Optimise Your iGaming Affiliate Landing Pages

Using A/B Testing to Optimise Your iGaming Affiliate Landing Pages

by pmg | Jul 30, 2024 | BI & Data Analytics

Websites typically convert at a rate of 2.35%, according to WordStream, but that’s just the baseline. The top 25% hit 5.31%, while the top 10% (or the elite if you prefer) go above and beyond, boasting conversion rates of over 11.45%. This tells us that...
Driving Success: How OneTwenty Leveraged Voonix for Growth

Driving Success: How OneTwenty Leveraged Voonix for Growth

by pmg | Jul 10, 2024 | BI & Data Analytics

OneTwenty is a global leader at the convergence of sports, media, and betting. As a fully owned and operated sports and gaming media publisher, OneTwenty thrives on profitability through betting and gaming affiliations. Their mission is to connect betting customers...
Predictive Power: Using Predictive Analytics to Forecast Future Trends in Your Industry

Predictive Power: Using Predictive Analytics to Forecast Future Trends in Your Industry

by pmg | Jun 26, 2024 | BI & Data Analytics

As the global business strategist and author Jay Bear once put it, “We are surrounded by data, but starved for insights.” In the iGaming industry, these words couldn’t ring truer. New technology is coming in fast. The data on your screen is bigger...
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Recent Posts

  • Best practices for tracking multi-channel campaigns as a casino affiliate
  • Top 10 reasons affiliates struggle with reporting (and how Voonix solves them)
  • 5 features every iGaming affiliate tracking tool should offer in 2025
  • Top affiliate tracking tools you need to know as an iGaming Affiliate in 2025
  • Partnership announcement: Voonix x Affiliate Roulette

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